Hooligans or Whatever

“Asked in an interview in 2001 to clarify the target market for the Topman clothing chain, the firm’s brand director, David Shepherd, replied: ‘Hooligans or whatever’.

He went on: ‘Very few of our customers have to wear suits for work. They’ll be for his first interview or first court case.’

The company later suggested that the word ‘hooligan’ would not be seen as an insult among its customers.”

The Telegraph